.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, once familiarized to running into billions in financial backing annually, have actually brought up almost $360 million so far this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That slowdown is because of market concentration, increased regulative tensions, as well as economical uncertainties.ADWEEK consulted with five VCs that remain to invest in adtech companies, despite these difficulties, about what they are actually seeking and what they stay away from. Perhaps unsurprisingly, these investors are actually targeting possibilities in privacy-focused modern technologies and also industry-specific locations like connected television.